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Day Written by:Influencity This week we are seeing hearts, red, couples and love everywhere, or at least on social networks. And today is Valentine's Day! and the campaigns have gotten to work. Each designated date is a perfect opportunity to carry out advertising campaigns and in the digital field, it is the ideal opportunity to docampaigns with influencersfor many reasons: From a commercial point of view, many people usually buy some detail or gift for their partner. Therefore, Valentine's Day is the ideal time to impress the public with products to give as gifts on this important date. From a creative point of view, Valentine's Day gives a lot of play for both brands and influencers.

On the one hand, the brand can create a concept of love within it, as is the case of the example that we will explain below. On the other hand, influencers can create more eye-catching content. Example of campaigns Gmail Email List with influencers: Valentine's Day and Pepe Jeans One of the campaigns that we are seeing the most these days for a day like today is that of Pepe Jeans fragrances under the hashtag#pepejeansfragrances. influencer software Instagram search results for the The influencers chosen for the campaigns announced a raffle in their publications to the audience with the product to be promoted: cup-shaped fragrances under the campaign concept: “toast to love”, referring to the shape of the fragrance.



If we analyze the data with our Influencer Marketing software from six posts of ]he longer the giveaway remains open, the better engagement results we will obtain. Regarding the audience impacted by the campaign, the majority (62%) resides in Spain and has been widely distributed between Madrid and Barcelona as top cities. In terms of gender, the vast majority have been girls, 90.7% compared to 19.3%. At this point, the campaign could have been more distributed since the act of giving is something mutual, but perhaps the objective of the campaign was to impact girls. On the other hand, the most reached age group is between 18 and 24 years of age.
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